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Map of empathy: a tool to know your customer

Empathy Map is a tool developed by XPLANE that helps sketching the profile of a customer segment and understand his environment, behaviours, concerns and aspirations. They can be used during contextual inquiry or as a communication tool within the team.

The goal of the game is to gain a deeper level of understanding of a stakeholder in your business ecosystem, which may be a client, prospect, partner, etc., within a given context, such as a buying decision or an experience using a product or service.

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